🎬 Behind the Logo – Exploring the Branding of Film Commissions and Filming Locations (Series 03)

Written By Cynthia Mercer

🚀 How Hollywood Studios Sell Themselves as Filming Locations

Hollywood’s biggest studios aren’t just producing films—they’re renting out their iconic lots as filming locations. But how do they brand themselves differently from their entertainment divisions? Let’s break it down in this latest edition of Behind the Logo!

đź“– Explore the full breakdown in this brochure.

What’s Inside?

🔍 How top studios are branding their film locations:

🎥 Paramount Studios
🟡 Branding Focus: Luxury, exclusivity, and Hollywood legacy.

đź—˝ Fox Studio Lot
🔵 Branding Focus: Realism and production efficiency, with backlots designed for authenticity.

đź“Ť Universal Production Services
🔹 Branding Focus: B2B production services, full-scale filmmaking support, and infrastructure-driven marketing.

đź’ˇ The Takeaway

Hollywood’s studios are production hubs, and their branding reflects their evolution. And each brand speaks directly to filmmakers, location scouts, and production teams.

✨I would like to hear your thoughts, reach out to me on Linkedin! 👇
đź”— LinkedIn: linkedin.com/in/cifloresr/

đź”— Explore more insights at: www.filmevolocations.com

#FilmIndustry #FilmingLocations #BehindTheLogo #HollywoodBranding #FilmCommissions #ProductionServices

Cynthia Mercer

Cynthia Mercer is a dynamic film tourism and marketing consultant with over eight years of experience in destination promotion, tourism marketing, and audiovisual industry support. As an AFCI Certified Film Commissioner, she specializes in positioning locations as premier filming destinations through strategic marketing, industry partnerships, and cross-functional collaboration.

https://www.filmevolocations.com
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