Film Tourism & Marketing Consultant | AFCI Certified Film Commissioner

Cynthia Mercer is a dynamic film tourism and marketing consultant with over eight years of experience in destination promotion, tourism marketing, and audiovisual industry support. As an AFCI Certified Film Commissioner, she specializes in positioning locations as premier filming destinations through strategic marketing, industry partnerships, and cross-functional collaboration.

For over five years, Cynthia led Peru’s film commission strategy "Film in Peru" successfully positioning the country as a premier filming location. She developed and executed comprehensive go-to-market campaigns, consumer engagement initiatives, and high-impact promotional efforts across Anglophone and Latin American markets.

Her leadership drove measurable growth, including:
✅ 92% increase in production assistance (2023-2024) by streamlining logistics, coordinating with local authorities, and facilitating smooth filming experiences.
✅ 57% growth in website traffic (2023-2024) through digital expansion, performance marketing, and strategic content optimization.
✅ Securing executive partnerships and maximizing visibility at major international film festivals and markets.

Throughout her career, Cynthia has worked closely with national and international productions, ensuring a seamless filming process by coordinating permits, visas, and logistical support. Some of the major projects she has assisted include:
🎬 Transformers: Rise of the Beasts (2021)
🎬 La Reina del Sur – Season 3 (2021)
🎬 Inés del Alma Mía (2019)
🎬 Street Food: Latin America (2019)
🎬 Top Gear – Season 28, Episode 3 (2019)

Passionate about the intersection of film and tourism, Cynthia brings dedication, innovation, and a results-driven mindset to every project she undertakes, ensuring lasting impact and global reach.