The ABC of Film Location Promotion

🎥 Promoting a destination as a filming location goes beyond great local talent. It’s about creating the right conditions and a strong marketing approach. It’s not just about beauty (though it helps! 🌄), it’s about showing filmmakers that your location offers the logistics 🛠️, accessibility 🚗, and versatility 🌍 they need. Smart strategies, whether for large commissions or tight budgets, can make any destination shine globally. ✨

🎬 I’ve worked on Film in Peru, developing the strategy to position Peru as a filming destination, and I’m excited to launch a series of articles diving into what I’ve learned over the years!
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📖 In the first article, I’ll cover 5 Essential Marketing Practices for Film Location Promotion. Here are some key practices many film commissions focus on:

1. Build a Cohesive Brand Identity
Your brand should speak for itself before you even start talking. A good brand goes beyond a nice logo, it’s about visuals 🎨, messaging 📝, and tone 🎶 that show what makes your location special and what you offer.
💡 Tip: Make sure the brand is consistent everywhere… on your website, social media, and in all your materials.

2. Develop Tailored Messaging for Your Audience
Not everyone in the film industry is looking for the same thing. Producers, location managers, and studios all have different priorities, so your messaging needs to fit their specific needs.
For example:
🎬 Producers care about cost and smooth logistics.
🗺️ Location managers are focused on finding versatile, film-ready spots.
🏢 Studios need to feel confident that you can deliver what you promise.

3. Use Data to Improve Your Strategies
Pay attention to what’s working and what isn’t. 📊 Tracking things like website visits and leads can give you a clear picture of how well your campaigns are performing.
💡 Tip: Share your results! Showing measurable success builds credibility and helps bring more people on board with your vision.

4. Collaborate with Others
Working with local governments 🏛️, businesses 🏙️, and industry organizations 🏞️ can really help amplify these efforts. I know bureaucracy can sometimes slow things down 😅, but those partnerships can create the kind of support system productions need. Plus, they’re great for building goodwill in the community.
💡 Tip: Always present collaborations as win-win opportunities. People are more likely to get involved when they see mutual benefits.

5. Show, Don’t Just Tell
Sometimes words aren’t enough. High-quality visuals 🎥, videos 📹, and familiarization trips ✈️ are the best ways to show off what your location has to offer.
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Promoting a filming destination is a mix of creativity, planning, and follow-up. It’s not just about saying, “Come film here!” It’s about showing why your location is the perfect fit and making it as easy as possible for filmmakers to bring their vision to life.

✨I would like to hear your thoughts, reach out to me on Linkedin! 👇
🔗 LinkedIn: linkedin.com/in/cifloresr/
#filmcommission #FilmIndustry #ComisiónFílmica #Audiovisual #ScreenTourism